Wynd raises $82 million for its store management service


French startup Wynd raised another $82 million (€72 million) from Natixis, Sofina and BNF Capital. The company started with a point-of-sale solution for restaurants and other brick-and-mortar stores. It now provides a one-stop-shop for all your digital needs when it comes to managing your offline and online sales.

The startup has raised $127 million in total (€112 million) from today’s new investors, as well as Sodexo, Orange and Alven.

Wynd provides a software-as-a-service platform for everything that can be powered by computers. The service manages your inventory, handles orders and payments and tells your staff what they’re supposed to do to prepare orders for your customers.

Everything is omnichannel, which means that an online sale and an offline sale are handled the same way in the system — there’s just a different parameter when it comes to delivery. Your inventory is unified across your e-commerce websites and stores. And Wynd can also replace your product information management service.

If you’re already using other services for some parts of your business, Wynd has an API and integrates with third-party services. For instance, you can connect Wynd with your ERP.

Wynd also lets you get detailed reports on your products and your staff. On this front, Wynd competes with Excel and good old static exports. Having dynamic dashboards can help you be more reactive and understand why a specific product is taking off, for example.

And now, big brands are using Wynd to manage their sales, such as Carrefour, Total, MK2 and Monceau Fleurs; 30 percent of the company’s revenue comes from other countries.



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