Maze turns your InVision prototypes into flexible testing tools


Meet Maze, a startup building a user interface testing tool for your app prototypes. Maze is a simple web-based service that lets you turn InVision and Marvel files into UX tests.

While most designers work with InVision and Marvel, it’s hard to turn those designs into a quantitative test. Maze isn’t a video recording tool and doesn’t require you to watch video footage.

It isn’t a new prototyping tool either as the startup wants you to keep using InVision and Marvel. Maze can record a user path from a web browser on desktop or mobile without having to install anything.

After setting up your test, you can share a link with a bunch of users. When you open this link, you get clear instructions telling you what you’re supposed to do (“find the nearest Lebanese restaurant” or “add John as friend” for instance). After each test, Maze automatically shows you the next one so you can keep going.

Developers then get a dashboard with a clear overview of the different tests. You can see the success rate, the time it takes to do something and the screen areas that get a lot of taps. You can also look at individual tests.

You can use Maze for simple A/B tests by sending two different designs to different groups and comparing the results.

Thousands of designers have tried the service so far, including people working for Amazon, Airbnb, Uber and Shopify.

The company has raised a $470,000 pre-seed round with Partech and Seedcamp (£350,000). Maze uses a software-as-a-service approach with a limited free plan and multiple paid subscriptions.

I played with the product for a few minutes and it’s a polished experience. You wouldn’t expect that from such a young startup. While I’m not a designer, I think many designers are probably going to use it regularly.



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